Rifkin and Parry

In Rifkin's "A Change of Heart about Animals", I like the strategy of making things more personal and relating the topic back to humans. Rifkin explains how animals are more like humans than we may realize. One of the main things that shows that animals are more like us is that they have many of the same emotions that humans do. In Parry's "The Art of Branding a Condition", he uses the strategy of informing others. He explains his topic of condition branding to his readers and then states his importance.